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Stephen Parkes

Our latest report dissects global betting activity at this year&#8217;s T20 Cricket World Cup – including the key trading trends that emerged at this year’s headline international tournament. Download now: <a class="app-aware-link " href="https://s43854.pcdn.co/wp-content/uploads/2024/08/T20-World-Cup-2024-Trading-Round-up-5.pdf" target="_self" data-test-app-aware-link="">T20 World Cup 2024 Trading Round-up</a>
In 2022, Entain reported taking over 28 million bets on cricket (according to SBC News). Since then, the popularity of T20 franchise cricket has continued to grow, perhaps most notably in recent months with the launch of Major League Cricket in the U.S., adding to a year-round domestic schedule that includes the Indian Premier League and Australia’s Big Bash League.
The fast nature of the T20 format, which includes intervals after each delivery, over, and innings, lends itself well to micro-betting (as shown in our latest report, which showed Runs in an Over and Fall of Wicket were two of the five most popular markets at the tournament). Operators are seeing increasing turnover from T20 cricket, as coverage continues to grow
Mirco-markets drive new T20 revenues for operators
Last year, Genius Sports partnered with cricket trading firm Decimal to launch an enhanced low-latency cricket product, including modelled pre-match and in-play odds feeds across the broadest range of T20 leagues and all international matches, plus exclusive live streaming of the European Cricket League.
On the back of this year’s T20 World Cup – which was 2024’s headline international tournament &#8211; our latest report, T20 World Cup 2024 Trading Round-up, lifts the lid on global betting activity across the tournament, and the key trading trends that emerged.
<ul>
<li>What were the most popular in-play micro-markets?</li>
</ul>
<ul>
<li>Which market-types delivered the highest margin for operators?</li>
</ul>
<ul>
<li>How did punters bet on the biggest games of the tournament? (Clue: USA’s victory over Pakistan in a nail-biting Super Over was one of the most bet-on)</li>
</ul>
At the tournament, 93% of betting turnover was placed on in-play markets, and micro-markets were among the top five most popular. With T20 cricket now a mainstay for many operators, and new leagues growing across regions like the Caribbean and Asia, this underlines the exciting opportunity when it comes to short-form cricket.
For a full view of betting activity at the 2024 T20 World Cup, download the full report here: <a class="app-aware-link " href="https://s43854.pcdn.co/wp-content/uploads/2024/08/T20-World-Cup-2024-Trading-Round-up-5.pdf" target="_self" data-test-app-aware-link="">T20 World Cup 2024 Trading Round-up</a>

Cricket’s Micro-Betting Opportunity | How to capitalise on the growth of T20 betting

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